RAPHA

For Rapha’s AW25 Shadow campaign, we delivered a full window and lightbox roll-out across their global retail estate. Our team produced all updated campaign artwork—including window vinyls, signage, lightbox creative and any required VM elements, to ensure every store showcased a cohesive and impactful campaign presence.

To support flawless implementation, we created detailed VM guidelines for regional production partners, providing clear specifications for manufacturing and installation. Store managers were also equipped with cross-check guides to ensure accuracy on-site and maintain consistent execution across all locations.

The result was a seamless, premium roll-out that brought the AW25 Shadow campaign to life in a unified way worldwide.