RAPHA

For Rapha’s global AW25 EF Celebration launch, we partnered with the brand to deliver a clear, adaptable planogramthat refreshed their in-store focal areas and ensured consistent visual execution worldwide. With store layouts varying across regions, Rapha needed a simple, intuitive guide that could be applied seamlessly to any retail environment. 

We created a streamlined, easy-to-follow planogram toolkit that defined product placement, storytelling hierarchy and focal point updates, enabling retail teams to implement the campaign efficiently and confidently. The result supported a unified, elevated brand presentation across Rapha stores globally, strengthening the impact of their AW25 celebration at every touchpoint.